Amazon’s Call-Off Stock (COS) service allows you to store inventory in a country without needing a VAT Registration Number (VRN) in that country, as long as specific requirements are met. This service works by leveraging an EU-wide VAT legislative simplification.

The following are the eligibility requirements for the seller:

• when using COS, you must identify the ‘intended acquirer’ who will purchase your inventory
• follow VAT reporting rules in your VAT country and the dispatch location when using COS
• COS unsold inventory must be returned to the dispatch country within 12 months
• you must have no Place of Establishment (PoE) in a country enabled for COS

Amazon will assist you with all these terms to ensure you are not confused.

Amazon meets these requirements by purchasing your inventory and re-selling it to the end customer at the moment of customer order. With COS, you keep ownership of your inventory as it moves within enabled European FC network countries. Enabled COS placement countries show items as “Shipped and Sold by Amazon” to customers. If a customer purchases that item, Amazon will purchase the item from you via a B2B cross-border transaction and re-sell it to the end customer. Amazon will manage inventory movement on your behalf, including movements to return any unsold items stored in a COS country before the 12 months time frame lapses.

Benefits of Call-Off Stock service

COS offers flexible storage options in supported countries, like Spain and France, and will add more in 2023. This can help you expand your reach into new markets without the need for a physical presence or tax registration in those countries.

Additionally, using the COS service can help you save on your fulfillment costs by enabling you to store inventory in a central location and use Amazon’s fulfillment services to pick, pack, and ship your products to customers.

Selling through COS can increase visibility and sales by accessing millions of Prime customers on Amazon. Furthermore, the COS service can help you provide fast delivery options that customers love. Amazon’s fulfillment services can enable you to offer expedited shipping options to customers in the countries where you have enabled COS placement.

Would you like a free analysis of your Amazon account and product listings?

Fees

During the pilot phase of the Call-Off Stock program, Amazon will not charge any participation fees. However, Amazon reserves the right to charge fees for the program upon notice to participants at least 15 days in advance. Additionally, Amazon may modify the terms of the program during the pilot phase upon notice to participants at least 15 days in advance.

To check the Call-Off Stock program Terms and Conditions click here.

You have to report sales from Call-Off Stock

Using Amazon’s Call-Off Stock service, sellers must know VAT, EC Sales List, and Intrastat reporting obligations. They are responsible for all VAT reporting regarding FBA inventory in COS Placement Enabled Countries, keeping a COS Register, and submitting an EC Sales List showing all cross-border movements of Call-Off-Stock Inventory.

In addition to these requirements, you will also be responsible for Intrastat reporting obligations in the country from which you dispatch your inventory to an Amazon Fulfillment Center.

Amazon may provide a COS Register to aid reporting, but its contents should be verified. Consult a tax advisor for compliance with obligations. Meeting reporting requirements maximizes the benefits of Amazon’s Call-Off Stock service.

How to participate

Check the following website if you are eligible for the COS program.

1. Enroll in Call-Off Stock
2. List products on all storefronts: amazon.de, amazon.fr, amazon.it, and amazon.es.
3. Enroll in VAT Calculation Service (VCS) to allow Amazon to generate invoices.
4. Ensure you have inventory stored in your VRN country so that Amazon can move a portion of it to your COS-enrolled country
5. List Non-Commingled Products

In conclusion

The COS service helps Amazon sellers store inventory in a country without a VRN if requirements are met. By using the COS service, a business can increase sales and reach new markets without a physical presence or tax registration. COS also provides inventory control and saves time/resources by letting Amazon manage inventory movement.

For more information, you can check the following website.

Or you can check videos about Call-Off Stock:

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If you want to start selling on Amazon, the first step is creating an Amazon seller account. In this blog post, we’ll guide you through the process of how to create your Amazon seller account, including what documentation you need to have ready.

Step 1: Sign up for an Amazon seller account

To begin the process, go to the Amazon seller homepage (https://sellercentral.amazon.com/) and click on the “Start Selling” button. You will then be prompted to enter your email address and create a password.

Step 2: Enter your business information

Once you’ve created your account, you’ll be asked to enter your business information. This includes your business name, address, and phone number. You’ll also need to provide your tax identification number and your bank account information so that Amazon can deposit your earnings into your account. You will also need to provide personal information about the owner of the company.

Step 3: Set up your seller profile

Next, you’ll be asked to set up your seller profile. This includes providing a brief description of your business and the products you sell. You’ll also need to upload a profile photo, which can be your business logo.

Would you like a free analysis of your Amazon account and product listings?

Step 4: Select your selling pla

Amazon offers two selling plans: the Individual plan and the Professional plan. The Individual plan is free but charges a per-item fee for each product you sell. The Professional plan costs $39.99 per month but doesn’t charge a per-item fee. Choose the plan that best fits your business needs.

Step 5: Verify your identity

To comply with Amazon’s policies, you will need to verify your identity by providing a government-issued ID and a utility bill that shows your business address.

Step 6: Create your first product listing

Once you’ve completed the registration process, you’re ready to start selling! To create your first product listing, click on the “Inventory” tab in your seller account dashboard and select “Add a Product”. You’ll need to provide a product name, description, and photos. Be sure to provide accurate and detailed information to help potential customers find and buy your products.

Step 7: Start selling!

Congratulations, you’ve successfully created your Amazon seller account and listed your first product! Now, you can start marketing your products and fulfilling orders.

As you can see, creating an Amazon seller account is straightforward and can be completed in just a few steps.

Still don´t know how to create Amazon seller account?

Don’t hesitate to contact me for help.

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Selling on Amazon can be a great way to reach a large audience and increase your sales. However, starting to sell on Amazon can be overwhelming and confusing. In this blog post, we will guide you through the process of how to start selling on Amazon and setting up your company, choosing the right selling strategy, selecting a product, creating a listing, and promoting your product. We will also mention the services provided by PrimeLine Amazon Marketing Laboratory that can help you with the process.

1. Setting up a company

Before you start selling on Amazon, you need to set up a company. This can be a local company or an LLC in the USA. Having an LLC in the USA has its pros and cons. On one hand, it provides personal liability protection and can make it easier to raise capital. On the other hand, it can be more expensive and may require additional paperwork. If you are located in Europe, setting up a local company can be a better option as it may be cheaper and have fewer requirements.

If you are planning to expand your business to the USA and don’t know how to set up an LLC company, you can choose PrimeLine’s Expansion to USA service. By following these steps and utilizing the services offered by PrimeLine Amazon Marketing Laboratory, you can increase your chances of success on Amazon.

2. Selling FBM or FBA

When starting to sell on Amazon, you need to choose between selling FBM (Fulfilled by Merchant) or FBA (Fulfilled by Amazon). FBM means that you will handle the shipping and handling of the product yourself, while FBA means that you will store your product in an Amazon fulfillment center and Amazon will handle the shipping. FBA has its pros and cons. On one hand, it can increase your sales and provide faster shipping times. On the other hand, it can be more expensive and may require a VAT ID if you want to store your products in an Amazon fulfillment center in Europe outside of your home country.

Obtaining a VAT ID in another European country to store your products in an Amazon fulfillment center is relatively straightforward. If you need assistance, you can schedule a marketing consultation with me and I will guide you through the process of obtaining a foreign VAT ID.

3. Choosing a product

When choosing a product to sell on Amazon, it’s important to base your decision on customer demand. Don’t decide based on your feelings. Instead, take your time and use free and paid software to find out what products are in high demand. Websites like Jungle Scout and Helium 10 can help you with this.

Another approach is to research the top-selling products in a specific category, and consider whether a similar product would also be in demand.

Regardless of which approach you to choose, it’s essential to take a closer look at the competition in your category or keyword market, the number of reviews for your competitor’s products, and the typical price range for products in your category. By understanding the competitive landscape, you can better position your product for success on Amazon and make more informed decisions about pricing and marketing strategies.

To be sure that you are making the right decision, you can even set up a marketing consultation with me and I will show you how to easily find profitable products.

4. Finding a manufacturer or producing the product yourself

If you don’t want to produce the product yourself, you can find a manufacturer. Websites like Alibaba and ThomasNet can help you with this. If you want to produce the product yourself, for example, candles, there are resources available to help you with that as well.

If you’re looking for help finding the right manufacturer for your product, you can consider using my Product Development service. This service can help you identify the best manufacturers for your product based on factors such as cost, quality, and lead time, and guide you through the process of selecting and working with a manufacturer to bring your product to market.

5. Creating an Amazon Seller Central

Once you have your company set up and your product selected, you need to create an Amazon account and verify your identity. This is a simple process that can be done online here.

6. Creating a product listing

Creating a listing on Amazon Seller Central is an essential step in getting your product in front of potential customers. A well-crafted listing can make all the difference in terms of visibility, sales, and customer engagement.

The first step in creating a listing on Amazon is to log in to your Seller Central account. Once you’re logged in, you’ll see a button labeled “Add a Product” on the homepage. Clicking this button will take you to the “Add a Product” page, where you’ll be prompted to enter information about your product, including its title, description, and price.

When entering information about your product, it’s important to be as detailed as possible. This will help potential customers find your product when they search for items that match your product’s characteristics. Be sure to include important keywords in your title and description, as these will be used by Amazon’s search algorithm to match your product with relevant search queries.

Product Pictures

One of the first things to consider when adding images to your product listing is the number of images that you can include. Amazon allows you to upload up to 9 images per product, so be sure to take advantage of this by including multiple images from different angles. This will give potential customers a better sense of what your product looks like and can help increase the likelihood of a sale.

The title picture is the most important picture in the listing, it should be a product on a white background and should be a clear and detailed image of your product. The other pictures must show what your product is helping with, why the customer should buy it, and why your product is unique. These pictures should also include basic information such as dimensions and weight. Additionally, it’s a good idea to include images that show the product in use, as this can help customers visualize how they might use the product themselves.

Product description

When crafting your text, it’s important to keep it short and clear, as this will make it more likely that potential customers will read it and understand what your product is about. There is software available such as Google Keyword Planner, Ahrefs, and Amazon’s own A9 algorithm that can help you identify the most relevant keywords for your product straight in the search bar.

The title of your listing is the most important place to include keywords, as it’s the first thing that customers will see when they come across your product. However, be careful not to overfill the title with keywords, as this can make it difficult to read and may also negatively impact your search ranking. The same applies to the descriptions and bullet points, include keywords but make sure it doesn’t affect the readability.

Another way to make your text more effective is by using natural language processing (NLP) models like ChatGPT to generate compelling and engaging text for your listing. This can help to ensure that your text is well-written, easy to understand, and effectively highlights the key features and benefits of your product.

If you’re in need of assistance with creating an effective and engaging listing for your product on Amazon, you can consider using my Product Listing and SEO service. This service can help you optimize your product listing by providing guidance on creating high-quality images, crafting compelling text, and including relevant keywords that will help your product rank well in search results.

7. Sending product to Amazon fulfillment center

If you are selling FBA, you need to send your product to an Amazon fulfillment center. This is a simple process that can be done online.

8. Start selling and make your listing active

Once your product is in the fulfillment center, you can start selling and make your listing active. This means that it will be visible to potential customers on Amazon.

9. Promoting your products

To increase your sales, it’s important to promote your product. One way to do this is by making advertisements based on keywords that are important for your product. There are many strategies for advertising on Amazon, including using automatic and manual campaigns. Additionally, promoting your product on social media platforms like TikTok can also be effective, as advertising on Amazon can be expensive. PrimeLine Amazon Marketing Laboratory offers various services such as Amazon PPC optimization, sponsored product ads, and sponsored brand ads to help you with this.

How to start selling on Amazon in conclusion

In conclusion, selling on Amazon can be a great way to increase your sales and reach a large audience. However, it can be a complex process that requires setting up a company, choosing the right selling strategy, selecting a product, creating a listing, and promoting your product.

If you are still asking How to start selling on Amazon, you can choose services offered by PrimeLine Amazon Marketing Laboratory and increase your chances of success on Amazon.

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Selling on Amazon can increase revenue and reach a large audience. It’s important to consider the advantages and disadvantages before starting. The marketplace has millions of sellers and customers, making it difficult to stand out. Amazon has strict policies and fees that can decrease profits, but it also offers Fulfillment by Amazon (FBA) and access to analytics.

It’s important to weigh the pros and cons and determine if Amazon is the right fit for your business before starting. In this blog, we will examine the advantages and disadvantages of selling on Amazon to assist in making an informed decision.

Cons of Selling on Amazon:

• High competition: With millions of sellers on Amazon, it can be difficult to stand out and get noticed among the crowd. It can be challenging to be seen by potential customers amidst all the other products and sellers.

• Fees: Amazon charges a number of fees, such as a referral fee, a closing fee, and a monthly subscription fee, which can add up and cut into your profits. It is important to understand the fees and calculate them into your pricing strategy.

• Lack of control over customer experience: Amazon handles many aspects of the customer experience, such as customer service and returns. This can make it difficult to build a strong relationship with your customers and retain them.

• Amazon’s strict policies: Amazon has strict policies that sellers must follow, such as pricing guidelines, packaging requirements, and customer service standards. Not following them can result in your account being suspended or terminated.

• Dependence on Amazon: As a seller, you are dependent on Amazon to drive traffic to your listings and handle customer service. This can make it difficult to build a loyal customer base and diversify your revenue streams.

• Branding limitations: On Amazon, it can be hard to create a strong brand identity and differentiate yourself from other sellers.

• Limited customer data: Amazon doesn’t share customer information with sellers, making it difficult to create targeted marketing campaigns.

• Long shipping times: Due to the large number of orders, shipping times can be longer than expected, which can lead to customer dissatisfaction

• Delayed payments: Amazon has a long payment process, and it can take up to 14 days to receive payments from sales.

• Lack of control over pricing: Amazon can change prices on your products without your consent, which can affect your profit margins.

Pros of Selling on Amazon:

• Large customer base: With millions of customers shopping on Amazon, you have access to a large audience that you may not be able to reach on your own.

• Convenience of Fulfillment by Amazon (FBA): FBA allows Amazon to handle storage, shipping, and customer service, which can save you time and effort.

• Increased visibility: Selling on Amazon can increase your brand’s visibility and help you reach more customers.

• Easy to set up: Setting up a seller account on Amazon is relatively easy and can be done in a matter of minutes.

• Access to analytics: Amazon provides detailed analytics on your sales, which can help you track your performance and make data-driven decisions.

• Potential for increased revenue: With the right product and strategy, you can potentially increase your revenue by selling on Amazon.

• Access to millions of customers: Amazon has millions of active customers from all over the world, which can increase your customer base and sales.

• FBA can improve customer service: FBA can handle shipping, customer service and returns, which can improve customer experience and lead to better reviews.

• Amazon has built-in trust: Customers tend to trust the products sold on Amazon, due to the platform’s reputation for quality and customer service, which can lead to more sales.

• Amazon has a large customer base: With millions of customers shopping on Amazon, you have access to a large audience that you may not be able to reach on your own.

Before deciding to sell on Amazon, it’s important to carefully evaluate your business needs and goals. Consider the fees, competition, policies and other factors. It’s a good idea to weigh the advantages and disadvantages before making a decision. Make sure you have a solid plan and strategy in place before starting to sell on Amazon, as it can be a great opportunity, but also comes with its challenges.

Want to know more about selling on Amazon? Don’t hesitate to book an absolutely FREE initial analysis. Or see all our services.

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Do you want to create an Amazon Seller Account? Click here.

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