Protection for every hockey blade
WRAPAROUND
Matthew E. E.
WRAPAROUND operates in the hockey accessories market, focusing on blade protection solutions for street and off-ice hockey. Their products are designed for players who want to extend the lifespan of their hockey sticks without compromising performance, with Amazon serving as one of their sales channels.
When the collaboration with jnk marketing began, Wraparound already had active Amazon sales. Our main objective was to stabilize performance, after a detailed analysis of Seller Central, advertising, and listings, we implemented a structured strategy focused on efficiency and long-term stability.
During the cooperation, we also supported the launch of new products, including Puckaround. Through optimized PPC campaigns and improved organic positioning, we helped create a stable foundation for sustainable growth across Amazon marketplaces.
Advantages
- Unique products with relatively low competition
- High flexibility in using discounts as an effective marketing lever
- Strong customer satisfaction leading to repeat purchases
Challenges
- Introducing a previously unknown product and building demand for a new category
- Earning customer trust in a non-traditional solution
- Risk of improper product use leading to negative customer reviews
- Competition from cheaper, lower-quality product copie
